Ute2012 for Byredo

Brief
Perfume company Byredo created three new scented candles called Three Tiny Things.
The candles were sold on behalf of World Childhood Foundation, and our task was to
create a Eurosized outdoor ad for the candles.

The brief was a part of the UTE2012 competion.

Creatives
Amina Kesraoui. Rasmus BengtssonJenny GunnarssonJonas LinderKarolina Friberg.

My Role
Concept developer and copywriter

Solution
The ad was put up in over 80 locations all across Sweden. An English translation follows.