Create an event and event site for the preview of the latest Ford Mondeo model in Sweden. 

Amina Kesraoui, Ida Nylander (Art Director).

My role
Concept developer and copywriter.

An event at Fotografiska in Stockholm where those invited got to experience a night where every limit was pushed.
Visitors got to experience, explore and become inspired by people who know how to push limits.
Everything from food and talks to entertainment was an exhibit in boundary breaking, because with Ford, you can go further.

Ford – Go further
Ford – Go further